We recently had the opportunity to meet with the Bob Perks Cancer Assistance Fund (BPCAF) who was interested in increasing its online social media presence. Bob Perks was a graduate of Penn State University and a founding member of Coaches vs. Cancer until he was no longer able to do so because of his own battle with cancer. This fund was established to continue Bob’s goal of bringing cancer support to the local community.
The BPCAF’s current presence on social media consists of an inconsistent Facebook page and an outdated Twitter page. These two social media outlets can serve as an excellent social hub for a variety of non-profit associations. Encouraging people to talk to each other through these two outlets can especially serve to reinforce BPCAF’s brand image as serving the local community. Facebook and Twitter can be used to promote events, share stories and even serve as an online support system for those who are benefitting from BPCAF. As a non-profit, we also recommended that they create their own Youtube channel, to showcase their success stories. For example, the fund had radio testimonials from last year that ran on air that will be put up on this Youtube channel.
Any non-profit organization that produces such touching and inspirational success stories can very effectively illustrate them through both voice testimonials and video clips. Social media is an inexpensive marketing strategy for non-profit associations that allows them to increase their awareness and engage their followers more with the brand.
Rebecca Einstein-Digital Marketing Intern. Penn State University.
I had the fortune of working with Michael Schafer of Cool Pix Media Production to produce a video for our business. The great concept behind video is that it is an excellent way to connect with your customers on various levels;
- you can establish a relationship with the business
- the consumer can understand the services or skills of the company they are looking to do business with
- hosting your video on YouTube can help drive traffic to your current website
Take a look:
Now imagine this Video linked to your QR Code (mine is to the right of this entry on my blog) that is printed on your business card. Your business card just turned into a video introduction to your customer. How many times have you left a trade show and you can’t remember the person’s name at the booth your would like to do business with?
Video is a great way to be different, standout and set you and your business apart from anyone else.
Something to think about…..
A Friend of mine shared this link with me and I felt it was amazing to think that “Space” has even embraced social media… Enjoy!
NASA Launches Partnership with Social Networking Service Foursquare
Washington, DC – NASA astronaut and International Space Station commander Doug Wheelock became the first person to “check in” from space Friday using the mobile social networking application Foursquare, which lets users find nearby friends and places. The move officially launched a partnership between NASA and New York-based Foursquareto connect its users to the space agency. As part of the relationship, a customized section of Foursquare website’s will feature tips and information about the nation’s space program. “Partnering with Foursquare allows NASA to connect directly with the people who visit our locations and share with them the interesting things that happen at each place,” said Bob Jacobs, deputy associate administrator for communications at NASA Headquarters in DC. When Wheelock checked in to the space station venue, he received the message, “You are now 220 miles above Earth traveling at 17,500 mph and unlocked the NASA Explorer Badge! Show this badge and get a free scoop of astronaut ice cream.”
Survey: 0% of Internet Users Would Pay for Twitter
Los Angeles — Although nearly half of those polled in a new USC survey said they have used free micro-blogging sites like Twitter, 0% said that they would be willing to pay for such a service. “Such an extreme finding that produced a zero response underscores the difficulty of getting Internet users to pay for anything that they already receive for free,” said Jeffrey Cole, director of the Center for Digital Future at USC’s Annenberg School for Communication & Journalism. “Twitter has no plans to charge its users, but this result illustrates, beyond any doubt, the tremendous problem of transforming free users into paying users.” The survey of 1,981 Internet users also found that half “never” click on web advertising, with 70% saying they find it “annoying.” However, 55% said they would rather see web advertising than pay for content.
This is a personal message that I couldn’t help but post. Annie is an amazing women in State College, PA that will be publishing her first book very shortly. I have met Annie once, but know through that first meeting that she is a strong driven women that has overcome many obstacles, she should be an inspiration to all.
Her book, It’s Easier to Dance will be available soon!
Ideal Image Marketing Solutions Annie Harris book is honored to help Annie market her book!
* a recent email to me from Annie
I am so glad to read your email on this sunny morning. I want you to know that I am actually a rather shy, private woman but feel a strong committment to making public certain experiences of those most marginalized and feared by our society go through. In It’s Easier to Dance, I speak rather bluntly, at times, about things that mainstream America would rather keep behind closed doors. I want you to know a little about the woman whose book you are marketing.
I have been so blessed by a strong sense of who I am as an African American woman. Raised by a mother, though somewhat unstable, taught me everything I needed to know to have a good life, know how to take care of myself, maintain good credit and healthy friendships.
It is time for me to give of myself from my heart the way so many, including you, continue to help me live a full life with respect and dignity.
Thank you and may God bless our working together to market my memoirs.
This blog by Rich Brooks of Flyte.biz that I am attaching gives a great overview of what I have felt was going to happen to the world wide web. Many companies are spending millions and millions of dollars to get to the top of a Google search – what are some of these companies missing? They are missing what makes business go around and that is engaging with your clients/customers and talking to them.
I do SEO, I enjoy reading Google Analytics to see if my strategies are working for my clients. But if you spend money to try and rank your site with the hopes that the words we have picked are what your clients are thinking and utilizing to search for your product or service – and try to ignore Social Media, you might want to rethink your strategies.
After catching up on all the new cool things that FB will be offering on websites across the world, I had the chance to dive into the applications a little deeper. WOW, is all I have to say.
As a marketer, some of the challenges I face when speaking to a new client are for them to answer some simple questions;
- What is your market segment? OR,
- What are your market demographics?
Unless they are very in tune with what is going on in their business, many times it is a guess or just speculation.
FB has now taken a lot of the guesswork out of that. With the new applications/plug-in that can be put onto websites, this is a great way to see what friends recommend, like, see and even hear.
I had the pleasure of visiting Pandora and seeing what my Facebook friends are listening too. Right there, I was able to create play lists that are amazing and I could listen to them instantly! Brilliant.
As it was mentioned in Eric Qualman’s “Socialnomics” video, 14% of us believe advertisements, the rest of us believe what are friends say. How true, I built 8 playlists in less than 5 minutes on Pandora!
Facebook has it right – we all want to communicate, share, engage, and reinforce our decisions even if it is virtually!
Many new great features with Facebook and Twitter to spread your word - always glad to help!
Facebook has had so many updates this week – we are not going to “Fan” a business page on Facebook anymore, we are going to “Like” a page! I am not really sure why the change is taking place or the logic – but since there over 500 million of us on Facebook, I think we will pretty much accept anything.
Today, I read this blog from Mashable that talks about ANOTHER new page, this one is called Community Pages. It seems like it is geared more towards things that go on in your community – if that is the case, that happens when the community event is not happening anymore? Then the page is not needed anymore! Then Facebook has the opportunity to say they have even MORE pages!
Would love your thoughts as to what you think?